Where do you start if you want to develop a global digital marketing strategy? It's a challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively, How about your's?
There are so many great digital marketing techniques ranging from search, social and email marketing to improving the digital experience of your website.
A key factor is to define a manageable number of digital marketing activities which cover the full customer journey. Within each digital marketing technique detailed tactics need to be evaluated and prioritized. For example from dynamic content for email automation, website personalization to programmatic, retargeting and organic search.
Esteve&Partners can provide a clearly defined online customer value proposition tailored to your overall marketing plan that will help you differentiate your online service: Encouraging existing and new customers to engage initially and stay loyal.